I was interested to see this article on CNN.com today. My dear sister has had some problems with this program in the past, and her objections (as I recall) were similar to the ones stated at the end of the article. I don't have a problem just picking up one free take-out pizza (although they hate when you do that) but I'd like to be able to afford to make it a family outing. And there you go; the company succeeds in its aims.
I notice, rather sadly, that there were no statistics quoted in the article for how many coupons were actually redeemed from this program. I bet they could even give details about how much money each coupon transaction brought in. That data would surely be enlightening. Let's see, 22 million x 700 calories per pizza...
So, come on and weigh in: Where do you stand on the issue of bribing kids with fatty foods so they'll read? (Did I just give my position away? Nuts!)
[Edited: I checked Pizza Hut's nutritional info and was interested to see that I wasn't exaggerating much with my estimate. A plain pepperoni personal pizza has 640 calories and 29 grams of cheesy fat. Don't get me started about the 1530 mg of sodium; I think I'm gonna throw up. It's tasty all right, but... gack.]